1st Workshop on Business Diplomacy: Managing Non-Market Corporate Relationship Capital. Brussels, 14th November, 2008.
Global companies must be competitive in the business they are in and at the same time show dexterity in managing multiple stakeholders at home and abroad. Companies need increasingly to be equipped with new competencies in dealing successfully with obstacles emanating from outside of their direct sphere of control. Often these operational obstacles outside of the “normal” business transactions stem from complex sets of relationships in an ever changing business landscape.
