Looking on The Bright Side. Raymond Saner & Lichia Yiu. 2016. EFMD Global Focus, Vol. 10 (2): 53-57.
This paper argues that despite worrying times, initiatives such as the Sustainable Development Goals, OECD Guidelines on Responsible Business Conduct, and Business Diplomacy Management can provide a winning formula for shared prosperity. Business diplomacy in this context is to scan the environment and to facilitate uptake of entrepreneurial opportunities for innovation and business growth, in addition to safeguard reputation capital of the company and its licence to operate.
The original is made available at EFMD Global Focus
